Meja invests in Going Kolombo: Cooperation for European expansion and innovation in animal accessories
Meja has joined Going Kolombo, a leading manufacturer of animal accessories, as a strategic partner. Since its inception in 2005, Going Kolombo has made a name for itself with the 51 Degrees North brand. With nearly 3,000 points of sale and a strong presence in the Benelux, Going Kolombo is known for its innovative, high-quality products with a trendy design inspired by the latest home fashion trends.
Who is Going Kolombo?
Going Kolombo is a Belgian company that has been active in the pet accessories market since 2005. The company once started modestly producing wicker baskets, but has expanded its range considerably over the years. Today, the range includes pillows, food bowls, necklaces and leashes, and pet jackets.
With the 51 Degrees North brand, Going Kolombo has acquired a strong position, especially in the Benelux, where it acts as its home market. Our own sales team covers the entire market and provides a direct connection with consumers. Going Kolombo is the market leader in pet jackets and is known for its innovative and high-quality products.
The company has always played a trendsetting role in the industry, continuously introducing new and fashionable designs. Going Kolombo products are not only functional, but also inspired by the latest home fashion trends, making them both aesthetically pleasing and practical.
Strategic partnership with Meja
The cooperation with Meja enables Going Kolombo to realise its ambitious European expansion plans. In addition to investing growth capital, Meja offers valuable expertise by introducing new partners. By combining financial resources and strategic know-how, Going Kolombo can increase its market presence, expand product lines and reach new customers. This strategic alliance is therefore aimed at accelerating growth and success in the European market.
Benefits of working together
This partnership offers Going Kolombo the opportunity to benefit from Meja's extensive network and experience in international markets. This opens doors for new distribution channels, partnerships and business opportunities. Together, we aim for a future full of innovation and growth. The joint efforts will enable Going Kolombo to raise the bar for innovation and quality even higher, ultimately contributing to an improved customer experience and a stronger brand.
Vision for the future
“Together, we aim for a future full of innovation and growth,” says Jan Ceulemans, founder of Going Kolombo. “We are excited about the opportunities that this strategic partnership with the Meja team offers and look forward to a successful partnership that will take 51 Degrees North to new heights.”