Craftzing, specializing in advising companies on digital transformation, completes a double acquisition. With the integration of innovation studio Made and strategic consultant Innocom the group instantly grows from 200 to 300 employees and aims for a revenue of 45 million euros by 2026. The acquisitions align with the buy-and-build strategy that Craftzing is developing with investment company Meja.
"With Made and Innocom, we are bringing in two competencies that seamlessly align with what our clients need today", says Roeland Tegenbos, CEO of Craftzing. "Innocom brings deep expertise in strategic transformation and enterprise architecture, while Made significantly strengthens our capabilities in innovation and design. This allows us to guide clients even better, from strategy to execution."
With this double acquisition, Craftzing expands both its competencies and its scope. The group is becoming a benchmark in the maritime, logistics, and consumer sectors, and adds a scarce profile to its offering with enterprise architecture. The acquisitions confirm a remarkable growth trajectory: in recent years, Craftzing has grown by an average of about 20 percent annually, in a sector that is generally struggling.
Made has been around for almost twenty years and is an established name in design and innovation. The studio built a strong reputation in the maritime, logistics, and manufacturing industries, and has added a fast-growing consumer division in recent years. Made's work includes the digitalization of port company Brabo, developing digital products for building materials producer Etex, and contributing to the growth strategy of brands like Kraft Heinz and Honda. The acquisition brings in 45 strategic innovation experts and immediately establishes Craftzing as a benchmark in the maritime, logistics, and consumer sectors.
"At Craftzing, we find the scale and strategic depth to elevate our innovation capabilities to the next level", says Michiel Mol, managing director of Made. "Our clients gain a partner who can guide them from the initial idea to a production-ready solution."
Innocom is an established player in strategic transformation and enterprise architecture: aligning strategy, people, processes, and technology. Craftzing becomes a shareholder in Innocom, with both founder Johan Cattersel and management reinvesting and retaining a minority stake. Innocom will continue to operate under its own brand as part of the group, while the Made team will integrate into Craftzing.
"Transformation only succeeds when strategy, people, processes, and technology are truly aligned", says Johan Cattersel, founder of Innocom. "By joining forces with Craftzing, we connect that expertise with design, technology, and AI implementation, while Innocom retains its own identity. Our reinvestment as management demonstrates our confidence in this shared vision."
For its buy-and-build strategy, Craftzing has long had investment company Meja as a shareholder on board.
"Craftzing is built on a foundation that is rare in our market: strong organic growth, a healthy EBITDA, and a team that can largely finance its acquisitions itself", says Maxim Dierckx, Managing Partner at Meja. "That is precisely the kind of platform we believe in and want to help develop. With Made and Innocom, the group expands its proposition and its market positions, without sacrificing focus. We will continue to fully support Craftzing in this next growth phase."
The search for new strategic expansions is not over, although growth is not an end in itself. Craftzing aims to be a partner large enough to manage the entire value chain, and focused enough to continue guaranteeing quality. No financial details about the acquisitions are being disclosed.