Wave Agency was founded in 2014 under the name SportsAdx with a focus on marketing consultancy in the sports world.
In 2016, a rebrand to Wave Agency and expansion of the activities to a full-service marketing agency in the sports and music world followed. Together with Meja, Wave weathered the difficult Covid years in 2020 and 2021 and picked up growth in 2022.
Meja has been actively involved in the strategic expansion of the services. As a result, the team grew to around 20 permanent employees and an attractive customer base from top brands such as Mercedes-Benz, Telenet, Crelan, Firestone, DVV, etc...
In March 2024, Meja achieved an exit by selling Wave to Butik Agency and the BrandBloxx group.