Lokkal was founded in 2020 as the first app-only fresh market in Belgium. Meja came on board when sales reached 100k EUR.
Meja has been actively involved with management and played a crucial role in setting up the activities, rolling out the strategy and developing the app. Lokkal thus grew into a leading e-retailer with coverage in most of Flanders with more than 25,000 customers.
Crisp, as a Dutch pioneer and market leader in e-retail, had spotted added value in Lokkal to develop its activities even faster in Flanders. Since Lokkal's quality and values are in line with Crisp's DNA, Lokkal accepted a proposal by Crisp to include its customers in Crisp so that it can become the leading player in the online fresh market in Flanders.